| Year in Review 2007: Year of the iPhone
The mobile industry within Ireland is changing shape rapidly. With penetration at 114 percent, mobile operators have had to up their game, offering a range of services to try to entice and retain customers. Wherever I wander, wherever I roam But while mobile operators were working on new revenue streams, changes were afoot behind the scenes to ensure that consumers got a fairer deal. Long considered a bone of contention between both consumer groups and mobile customers, the spotlight was firmly on roaming charges. In one of the most controversial decisions of the year, Information Commissioner, Viviane Reding entered into consultations aimed at capping mobile roaming charges. Several moves had already been made by operators themselves, but in May, the European Commission took matters into hand and set a limit on charges.
Report: Chrysler shifts ads away from primetime TV
Chrysler LLC is shifting its television advertising dollars to live sports and the Internet and out of primetime programs as the Hollywood writers' strike heads into an 11th week, Bloomberg News reported today. The temporary move may become permanent, because primetime commercials don't have as much viewer impact they did a decade ago, marketing chief Deborah Wahl Meyer told Bloomberg Sunday in an interview at the North American International Auto Show. Meanwhile, Chrysler is reaching buyers on car-enthusiast Web sites, she said. The strike "is changing the whole broadcast model," Meyer said. Unlike the last writers' walkout, in 1988, "the biggest thing we've noticed about the strike is that nobody is talking about it," she added. .
Indigio and PODS Debut Enhanced Pods.com Site
DENVER, Oct. 23 /PRNewswire/ -- Indigio worked closely through the summer with their client, PODS, to take several steps to collectively improve their Moving & Storage client's Web site. Last week the hard work paid off, as the two companies announced the new site's official release. Moving is a stressful time in general, and it was important to both companies, that the newly launched site offer both a simple booking process and overall moving tips to facilitate the tedious and often time consuming task. Mike Gavelek, CMO of PODS, commented, "Our overall strategy is to leverage electronic commerce to help potential customers easily understand why moving or storage with PODS is so much less work and less stressful than the older options. Not only is the site much easier to make a reservation, but more importantly, it is loaded with information about how PODS makes moving and storage easier." Earlier in the summer and prior to this latest launch, Indigio also worked with their client to streamline a customer's booking process.
McFadden says he'll enter NFL draft, skipping senior season at ...
FAYETTEVILLE, Ark. (AP) -Darren McFadden isn't sticking around for another run at the Heisman Trophy. The Arkansas All-American announced Monday he'll skip his senior season and enter the NFL draft. McFadden was the Heisman runner-up in 2006 and 2007, so his decision to turn pro was not surprising. He ran for 1,830 yards last season, second on the Southeastern Conference's single-season list. He is also second on the career list with 4,590 yards rushing. .
More employers use personality tests to screen job candidates
The computer software, like an X-ray, was looking right through my self-created job-applicant persona," he writes. "Despite my efforts, my individualist, non-joiner self was apparent."
Psychologists have long debated whether personalities can be reduced to mathematics and whether the power of situations -- a company's culture, a work group's expectations -- is a bigger factor in determining how people will behave than their personalities.
An estimated 40 percent of large U.S. firms rely on computerized assessments to screen new hires or to identify up-and-comers for training and development.
The tests can be as simple as a 10-minute screening for a retail sales job or as sophisticated as a 45-minute assessment of an executive's decision-making style.
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