| Innovative marketing could turn 'Cloverfield' into a monstrous hit
There is so much info on the Web, a virtual community has sprang up, fans collectively sifting through data to keep tabs on updates and weed out red herrings. "I've never followed a movie this intensely," says Dennis Acevedo, 37, of Lexington, Kentucky, who runs the blog www.cloverfieldclues.com. "But I can't remember ever having this much marketing involved before a movie comes out." The prolific Abrams has built up a brand name for himself, directing "Mission: Impossible III" and launching such acclaimed shows as "Alias" and "Felicity." His most successful series, "Lost" has its own viral universe. Hidden messages have been scattered around promo pages for companies depicted in the show, Oceanic Airlines and the Hanso Foundation. "The Lost Experience" is an on-line interactive game where Web surfers delve into the alternate reality of the show.
MISSED NUMBER OF VOTES: Alex Salmond
Alex Salmond has taken part in just four out of a possible 149 Westminster votes since the Holyrood elections, it was revealed yesterday. The figures were published by the Scottish Conservatives, whose deputy leader Murdo Fraser urged Mr Salmond to resign as MP for Banff and Buchan. The First Minister, who was elected MSP for the neighbouring Gordon constituency in last May's election, has vowed to stay on as an MP until the next General Election, which may not take place until 2010. .
First Choice picks call centre monitoring system
Tour operator First Choice has boosted customer service at its UK specialist holidays division 150-seat contact centre, based in Crawley, with a monitoring solution from Verint Systems. The workforce optimisation software specialist is supplying First Choice with its Witness Actionable Solutions Impact 360 Quality Monitoring solution. silicon.com Retail & Leisure Get the latest retail and leisure news straight to your inbox. Sign up for the R&L newsletter today! The system will be used to train, monitor and reward call centre staff in an effort to drive new sales. All conversations are recorded by the system to be reviewed by training staff and managers. The specialist holiday division supports premium customers who want a little more flexibility in their holiday arrangements and are prepared to pay for the privilege.
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